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Marketing writers will have to decide whether to use the singular they.

Is it proper to refer to a single person as “they”? The jury is still out.

Guest post by Edward Moore

The singular form of the word “they” has been the subject of controversy since at least the mid-19th century–long before any of us were born. Here’s an example: “When a person goes to the grocery store, they should always get extra change to keep on hand.”

While the majority of us use this form of the word in our day-to-day lives, there’s been quite a heated argument going on the the past few generations about whether or not it should be considered grammatically correct. Read more…

Posted by Kindra On May - 3 - 2016 0 Comment

Marketing writers need to carefully write to a client's voice.

Carefully choose words to create marketing pieces consistent with a client’s voice.

Guest Post by Edward Moore

In the world of marketing writing, being correct on a technical level doesn’t always mean you’ve done things right. Using too-casual language (or too-formal language) in the wrong context can bring down the effectiveness of a piece that otherwise would get a pass from your marketing strategist. It’s important for a marketing writer to be able to adapt to the voice of a company or a particular marketing campaign, and not simply write in their own style. There is a time and place for casual, conversational language, but using it at the wrong time can have a negative effect on how your piece is read. This seems obvious, but you’d be surprised when little problems with voice sneak into your work. Read more…

Posted by Kindra On February - 29 - 2016 Comments Off on Why Voice and Word Choice are Really Important
Use marketing writing to connect to customers

Necessity is the mother of invention. Use marketing writing to connect to customersWe’ve all experienced times in our lives when we accomplished something phenomenal because there was no choice. In my life, one of these times was writing for audiences I didn’t know.

…with a deadline of one hour from now.
…on a computer that wasn’t working right.
…during my sleepiest time of day (3:00 p.m.).

When I started writing one of these assignments, I was sure I would not be able to do it. How was I supposed to learn the voice of a new audience in such a short time and write something that would connect with them and inspire them to action–namely, buying more widgets? Ridiculous! Read more…

Posted by Kindra On January - 19 - 2016 Comments Off on Tricks of the Writing Trade: Shortcuts to Voice

Am I the only one who gets grouchy when I have to write a blog for myself? I probably shouldn’t let you see this side of me. But I know I’m not the only one. I spend all of my writing energy staying on good behavior for my clients. I put my all into it for them, pushing my brain to the limit. I put my heart into it! Then, by the time I have a few minutes to write my own blog, I’m spent. What’s a girl to do? Most of the time…I just don’t do it at all, as many of you know from the stale blog-promotion blurbs at the bottom of my email messages. Read more…

Posted by Kindra On December - 23 - 2015 Comments Off on Fine…Here’s My Blog and Fast Writing Secret.