Editorial calendars have been around as long as I can remember. As a copywriter, I love them! They give me insight into the customer, so I can produce pieces that truly work. They show me exactly what I am responsible for producing and put the entire team on the same page, so we don’t waste precious time reorienting ourselves in a topic discussion every time we need marketing material.
Today’s ravenous digital content demands require a souped-up editorial calendar. We call it the content marketing plan. This plan is heftier than our old editorial plans and more important to the success of marketing.
But it doesn’t always get done. And that’s a problem, especially for copywriters and designers who can’t do their jobs correctly without it.
So, let me get on my soapbox for a minute… Read more…