The new Marketing Writer Wailing Wall on Facebook is a forum where marketing writers, AEs and managers can post general writing-related challenges or questions and get advice from those who have gone before–your peers. Like and follow the wall, then read the piece there from LinkedIn on 5 Crappy Content Fails.

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Passive voice occurs when you use the object of an action as the subject of a sentence, often incorporating a form of the verb “to be”. Example: “Higher insurance premiums will be charged to employees not participating in the wellness program.” Passive voice can make it hard to catch the meaning. More importantly, passive voice  [ Read More ]

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What’s It Mean? Gemba

March 1, 2016

gemba Japanese business theory; when people making a product are in a good place to improve the process. How to use it (Industry Week) >>

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groundbreaking (no hyphen or space) well-being (noun, hyphen) ebook (no hyphen) forty-seven (hyphen) videoconference (no hyphen or space) My reference: m-w.com. Your company might have proprietary spellings. 10 Hyphenation Mistakes

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6 Ways Annual Reports Go Wrong An annual report is of one the most important marketing and communications projects any organization can produce. Primary audiences for an annual report include people who have the greatest impact on an organization: top leaders, board members, investors, government officials and the press. In fact, because annual reports are  [ Read More ]

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I’ll just say this right now: if you want to be successful as a corporate marketing or communications writer, you need to also become a marketer of yourself and your own writing. I’m not talking about marketing the products your company sells or identity/corporate/brand marketing of the company you work for. I’m talking about marketing the writing you  [ Read More ]

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