Use the power of words to get things done.
Powerful words create critical assets such as confidence, belief, satisfaction, comfort, and inspiration. Ultimately, words lead to action. Without clear and inspiring messages, people won’t buy, support a cause, or operate machinery correctly. Before writing a word, I research to understand and quickly adapt to your audience, industry and history. Then I formulate messages tailormade to you.
Typical audiences and projects
Marketing and p.r.
White papers, e-books, blogs, case studies, newsletters, brochures, websites, press kits and releases, catalog copy, sales sheets, direct mail. I’ve managed language for nearly every medium and channel, with a background in art, concepting and business strategy that makes working with designers, strategists and account executives more effective.
Product user manuals, proposals, assembly instructions, how-tos, quality control manuals, controlled documents, product documentation
Speeches and coaching, ghostwriting, blogs, high-level correspondence, seminars, books, proposals, birthday poems, retirement messages and business plans
Speeches, constituent letters, campaign letters, press materials, high-level correspondence, speech coaching