My father says I was born worried. I hate to admit it, but it’s probably true. Once you know that about me, you might wonder how I’ve coped for the past 14 years as a freelance writer/editor – in fact, you might wonder WHY I would want to be a freelancer. And then, when you  [ Read More ]

Categories: BLOG

I’ve operated a writing/editing business full time for 14 years as of last April, and the truth is I’ve probably had one real vacation in all that time. After I started the business on April 5 of 2004, I still had travel credit with my previous employer. I took the kids to San Francisco. And  [ Read More ]

Categories: BLOG

I love modern vehicles. The engineers who designed them thought of everything: seat warmers, auto brights, sensing wipers, rear defrost. Our computer-studded engines anticipate problems before they happen and take care of things without our knowing. MUCH different than when horseless carriages first hit the market — and similar to the way writing apps and  [ Read More ]

Categories: BLOG

Recently, I visited the beautiful, amazing, expansive St. Louis zoo. I hate to admit it, but walking and motivating through the zoo on that sweltering 90-degree day forced me to face my age and mortality. My heart pounded, my feet throbbed, and I was very dizzy – I honestly was worried I might harm myself with the effort.  [ Read More ]

Categories: BLOG

Perspective. Articulation. That’s what a recent client hired me to provide for a VIP community forum and workshop. I wasn’t in charge of leading the event, but parsing it down to a final deliverable: a concept brief. I’ve done this kind of thing before. I co-authored a “conference proceedings” book as the final punctuation mark  [ Read More ]

Categories: BLOG

I woke up this morning shaking with anxiety. I would say this is nothing new—I’ve fought anxiety pretty much my whole life—but it IS new since I had a stroke a year and a half ago. After the stroke, I counterintuitively felt MORE at peace. I’m kind of sad the morning shakes have returned. But  [ Read More ]

Categories: BLOG, Creativity

I haven’t done much non-client writing since I had my subarachnoid hemorrhagic stroke just over six months ago. I’m not sure why. I think it’s taken me awhile to process it. I’ve heard this happens to people when they have life-threatening experiences. Up to now, I had the impression that death only happened to other  [ Read More ]

Looking for the secret sauce in marketing writing? Check out this brief review of additional questions requested by attendees from Kindra Foster at a recent American Marketing Association longform writing workshop.

Blogs aren’t dead. In fact, quality-written blogs have become an important central focus of marketing because they allow us to create real connections with customers and prospects.

For the past year, I’ve been working with an exceptional client in the gold IRA investments market: Augusta Precious Metals. When I was first introduced to this innovative and energetic company, I had no idea who they were and I had to ask myself if I really wanted to work for them. It’s a question  [ Read More ]