I love looking back on all the marketing and PR writing bosses I’ve had — from employers who took a chance on me when I was green to what seems like hundreds of freelance writing and editing clients in a dazzling spectrum of industries. I haven’t always felt my writing career had cohesion to it.  [ Read More ]

Categories: BLOG

QuickBooks online (QBO.com) is a great way to capture all the transactions associated with my business. But you have to go in to the program and accept each transaction separately. Recently, I realized I was THREE MONTHS behind! What?! How did that happen? And how do I cope with THAT task on top of client  [ Read More ]

Categories: BLOG

My father says I was born worried. I hate to admit it, but it’s probably true. Once you know that about me, you might wonder how I’ve coped for the past 14 years as a freelance writer/editor – in fact, you might wonder WHY I would want to be a freelancer. And then, when you  [ Read More ]

Categories: BLOG

I’ve operated a writing/editing business full time for 14 years as of last April, and the truth is I’ve probably had one real vacation in all that time. After I started the business on April 5 of 2004, I still had travel credit with my previous employer. I took the kids to San Francisco. And  [ Read More ]

Categories: BLOG

I love modern vehicles. The engineers who designed them thought of everything: seat warmers, auto brights, sensing wipers, rear defrost. Our computer-studded engines anticipate problems before they happen and take care of things without our knowing. MUCH different than when horseless carriages first hit the market — and similar to the way writing apps and  [ Read More ]

Categories: BLOG

Recently, I visited the beautiful, amazing, expansive St. Louis zoo. I hate to admit it, but walking and motivating through the zoo on that sweltering 90-degree day forced me to face my age and mortality. My heart pounded, my feet throbbed, and I was very dizzy – I honestly was worried I might harm myself with the effort.  [ Read More ]

Categories: BLOG

Perspective. Articulation. That’s what a recent client hired me to provide for a VIP community forum and workshop. I wasn’t in charge of leading the event, but parsing it down to a final deliverable: a concept brief. I’ve done this kind of thing before. I co-authored a “conference proceedings” book as the final punctuation mark  [ Read More ]

Categories: BLOG

I woke up this morning shaking with anxiety. I would say this is nothing new—I’ve fought anxiety pretty much my whole life—but it IS new since I had a stroke a year and a half ago. After the stroke, I counterintuitively felt MORE at peace. I’m kind of sad the morning shakes have returned. But  [ Read More ]

Categories: BLOG, Creativity

I haven’t done much non-client writing since I had my subarachnoid hemorrhagic stroke just over six months ago. I’m not sure why. I think it’s taken me awhile to process it. I’ve heard this happens to people when they have life-threatening experiences. Up to now, I had the impression that death only happened to other  [ Read More ]

Looking for the secret sauce in marketing writing? Check out this brief review of additional questions requested by attendees from Kindra Foster at a recent American Marketing Association longform writing workshop.