Looking for the secret sauce in marketing writing? Check out this brief review of additional questions requested by attendees from Kindra Foster at a recent American Marketing Association longform writing workshop.

Marketing departments are under pressure to gain unlimited numbers of followers. Is that really the best use of our time and resources? Limitations of time, space and money might be a blessing in these ways.

When I crawled into the back of my Jeep last night to go to sleep, I noticed a brightish light shining though the skylight of a Class C motorhome a few spaces away. For a split second I was jealous. Those people had enough head space to stand up! They were giving something up too,  [ Read More ]