Looking for the secret sauce in marketing writing? Check out this brief review of additional questions requested by attendees from Kindra Foster at a recent American Marketing Association longform writing workshop.

Blogs aren’t dead. In fact, quality-written blogs have become an important central focus of marketing because they allow us to create real connections with customers and prospects.

Until recently, I must admit, I’m not sure I really believed in social media as a marketing medium. Sure, it gives us a way to reinforce our brand with certain people who already know us. Some mediums even help us gather up new followers. But, because I secretly never followed up on the leads I  [ Read More ]

Am I the only one who gets grouchy when I have to write a blog for myself? I probably shouldn’t let you see this side of me. But I know I’m not the only one. I spend all of my writing energy staying on good behavior for my clients. I put my all into it for them, pushing my brain to the limit. I put my heart into it! Then, by the time I have a few minutes to write my own blog, I’m spent. This whole voice recognition thing has helped me get over the hump.

Graceful degradation refers to the need for the size of text to degrade to the size of ever-smaller devices. Does it mean we copywriters will have to write three versions of every page?

Content planning often doesn’t happen, even though it’s critical for producing successful marketing materials. A copywriter explains how it happens and chews out marketers and business owners for not doing it.

Categories: BLOG, Content planning