I haven’t done much non-client writing since I had my subarachnoid hemorrhagic stroke just over six months ago. I’m not sure why. I think it’s taken me awhile to process it. I’ve heard this happens to people when they have life-threatening experiences. Up to now, I had the impression that death only happened to other  [ Read More ]

Looking for the secret sauce in marketing writing? Check out this brief review of additional questions requested by attendees from Kindra Foster at a recent American Marketing Association longform writing workshop.

Blogs aren’t dead. In fact, quality-written blogs have become an important central focus of marketing because they allow us to create real connections with customers and prospects.

For the past year, I’ve been working with an exceptional client in the gold IRA investments market: Augusta Precious Metals. When I was first introduced to this innovative and energetic company, I had no idea who they were and I had to ask myself if I really wanted to work for them. It’s a question  [ Read More ]

Until recently, I must admit, I’m not sure I really believed in social media as a marketing medium. Sure, it gives us a way to reinforce our brand with certain people who already know us. Some mediums even help us gather up new followers. But, because I secretly never followed up on the leads I  [ Read More ]

Graceful degradation refers to the need for the size of text to degrade to the size of ever-smaller devices. Does it mean we copywriters will have to write three versions of every page?

Marketing departments are under pressure to gain unlimited numbers of followers. Is that really the best use of our time and resources? Limitations of time, space and money might be a blessing in these ways.